Miami has become a genuinely great city, not only of the US, but of the world. A city that is not only a coveted tourist destination, but also attractive for residence and business. The Miami name now represents more than a city: Miami is now a brand, a destination and a lifestyle. Hosting the 2020 Super Bowl is a great opportunity, as it is the sports event with most publicity and followers in the U.S. Being a successful host helps position the Miami brand and portrays the city as a destination to watch. This was all aided by the halftime show being a perfect representation of Miami. Because the city has managed to create its own identity. An identity defined by an extraordinary mix of cultures that exudes fun, flavor, heat and extravagance.

Miami has a vibrant life built around a calendar of annual events that attract people from all around the world. The Miami and Fort Lauderdale Boat Shows, Art Basel, Miami Music Week, and the Miami Open are some of the events that position Miami’s social calendar as one of the most popular in the nation. When a Super Bowl takes place in any other city in the country, the event itself is just as big and important. But when it happens in Miami it’s not just about the Super Bowl itself, it’s also about everything that happens around it. The lavish parties, the exclusive concerts, the packed restaurants, bars and hotels clearly generated a buzz that, more importantly than fueling the city’s economy during that week, promoted the Miami brand at a global level.

But, as I mentioned before, Miami has evolved from a tourist attraction to a whole-package destination for residence and business. It’s a residential destination with many competitive advantages that make it attractive for people from the North of the country who come looking for nicer weather. And it’s also very attractive for people from other countries, especially Latin Americans, who look for a vibrant place to call their homes while still relying on the stability and economy of the US.

These advantages have made Miami grow year after year. The Miami International airport saw 45,924,466 people circulate in the last year alone. That’s a 37% increase from 20 years ago. The Port of Miami in Biscayne Bay is the largest passenger port in the world. Having handled 5,592,000 passengers and docked 1,220 cruise ships. The real estate scene in Miami has seen significant growth in the past decade acquiring one of the most beautiful skylines created by some of the most important architects in the world. In the last ten years the city has developed a significant infrastructure in the cultural and sports areas that includes: the new Marlins stadium, the PAM Museum, the Frost Science Museum, the Hard Rock Hotel reform, the upcoming soccer stadium Miami Freedom Park, etc.